Gibson Customshop SG Standard Reissue w/Maestro V.O.S. - Faded Cherry

varenr.: 209466

Looking to increase the stagnant sales numbers of the Les Paul Standard models of the mid- to late-1950s, Gibson president Ted McCarty and his reputable team of luthiers and engineers set out to redesign the company’s solid body guitar. The result was the introduction in 1961 of what is known today as the Gibson SG line. The first use of the name “SG” actually surfaced on a Gibson guitar in late 1959 with the introduction of the SG Special – a double cutaway model with rounded horns that had previously been listed as a Les Paul since 1955. In early 1961, however, the Les Paul models would undergo a radical change in design in an effort to improve their popularity, and Gibson’s standing as a quality builder of electric solid body guitars. Fortunately, the redesigns would make a significant impact on Gibson’s market share, albeit slowly at first. On average, about 2,120 SGs shipped per year from 1961 to 1970, with the numbers continuing to increase well into the 1970s. This trend eventually made the SG Gibson’s most popular model – a distinction that still holds true today. From 1961 to 1963, the model was still known as the “redesigned” Les Paul Standard, although its namesake did not fully approve of the model’s new look. This would eventually lead to the removal of Les Paul’s name in 1963, in favor of a new name, the SG Standard.